Facebook Ad Basics: The Beginner Bootcamp
Launch your first list-building Facebook ad in 5 days.
A beginner-friendly on-demand bootcamp for UK female small business owners who are done overthinking ads and ready to grow their email list with a simple £5/day strategy.
GET INSTANT ACCESSYou know Facebook ads could help your business grow.
But every time you think about getting started, it instantly feels like too much.
- Business Manager
- Pixels
- Ad accounts
- Budgets
- Buttons you’re scared to click in case you break something.
So instead, you go back to what feels familiar.
Posting on Instagram again.
Trying to stay “consistent.”
Hoping the next Reel does what your strategy still isn’t doing.
And that’s the frustrating part.
Your business doesn’t need more random visibility.
It needs a simple way to bring the right people onto your email list, so you can actually nurture them and make more sales.
In 5 days, your first Facebook ad could be live.
Not a boosted post.
Not a sales ad you’re not ready for.
A simple list-building ad designed to get the right people onto your email list.
No tech spiral.
No guessing what campaign to choose.
No wasting money on ads that look busy but do nothing.
Just a clear strategy, a small daily budget, and step-by-step trainings to get it launched properly.
"Sometimes there are things in our business that we need to do but we don’t need to learn every aspect of it and become an expert. Meta ads is that for me, its something we need to do and we want to do well but I don’t need (or want) to do a course and be come an expert. What I wanted was someone who knows what they are doing to help me put together my ad telling me what buttons to press and help me get it live. I don’t spend a lot on ads and therefore didn’t think it was worth hiring an ads manager to manage it for me.
Thank goodness I found the amazing Kristin"
Teresa Heath-Wareing
Introducing:
Facebook Ad Basics: The Beginner Bootcamp
This is a 10-day live bootcamp that helps you set up and launch your first list-building ad, step by step.
It’s for female small business owners who know ads could help them grow, but feel completely overwhelmed by where to start.
Inside the bootcamp, I’ll walk you through the full setup, the strategy behind your first campaign, and exactly how to launch an ad that grows your email list.
Because you do not need to start with sales ads.
You need a simple first campaign that helps you build a warm audience to sell to later.
By the end of this bootcamp:
✅ Your Meta ad account will be set up properly
✅ Your pixel and tracking will be in place
✅ Your ad creative will be ready to go
✅ Your first list-building campaign will be live
✅ You’ll have a clear path from ad to lead magnet to email list growth
Not someday.
Not once you’ve finally “figured it all out.”
During the bootcamp.
"Working with Kristin on my Facebook ads was so invaluable. I've struggled to set things up properly and get them converting, so it was so useful to have her walk me through each step, and also help me to review whether they were optimised enough as the weeks went on. For the first time I had low cost ads running throughout the summer and it brought 60 new leads onto my email list."
Erin Thomas Wong
Why We Start With a List-Building Ad
A lot of small business owners assume Facebook ads only work if you’re ready to sell straight away.
That’s usually where things go wrong.
Inside Bootcamp, we start with a list-building strategy instead.
You’ll create an ad that promotes your lead magnet, gets the right people onto your email list, and gives you a warmer audience to sell to later.
It’s simpler.
It’s more beginner-friendly.
Most importantly, it makes far more sense than jumping straight into sales ads when you’re still learning the platform.
That’s how you stop wasting money and start building momentum.
What Happens Over The Next 5 Days
Day 1
Welcome & Foundations
How ads really work, algorithm basics, full account setup, audiences, the list-building strategy overview
Day 2
Strategy & Pixel
How the list-building strategy works, custom conversions, pixel overview and setup
Day 3
Creative Made Simple
What types of Meta ads actually work, image vs video ads, and caption writing basics
Day 4
Setup Day
Campaign setup, ad sets and targeting, custom conversions, making sure your pixel is active, setting up ads
Day 5
Analytics & What's Next
What metrics actually matter, how to tell if it's working, what to do next with your ads.
When you join Bootcamp, you’re not just getting a course that sits in your inbox.
5 on-demand training sessions
Everything is on demand, so you can work through it at whatever pace suits you and come back to any session as many times as you need.
Step-by-step workbook
No scribbled notes. No trying to remember what button to press later. Your workbook walks you through the full setup and launch process.
Q&As from the live round included
The Q&As from the most recent live round are included in the recordings. Watching where other people got stuck and how we worked through it is often just as valuable as the training itself.
Facebook Ad Basics
£49
Top features
- 5 on-demand training sessions
- Step-by-step workbook
- Q&As from the live round included
- Lifetime access, work through it at your own pace
By the end of the bootcamp, you will have successfully launched your first email list building campaign using Meta Ads
Not just watched the training, made notes & understood it better in theory.
Actually launched it.
Once that first campaign is live, ads stop feeling like this big scary mystery and start feeling like a tool you can actually use to grow your business.
"What I deemed the dark art of Meta Ads has been completely lightened by Kristin. This bootcamp is an easy yes for any small business owner. The value is absolutely INSANE. Within the bootcamp calls I actually got my ads set up and running, and I now feel confident enough to do more myself. Kristin was kind, patient and so incredibly helpful. There is no question here - book yourself on!"
Michelle
This Bootcamp is For You If...
- you know Facebook ads could help your business grow, but you’ve been putting them off because the setup feels overwhelming
- you’re tired of relying on Instagram posts alone to get seen
- you want to grow your email list without throwing hundreds at ads every month
you’ve boosted posts before and realised that was not the move - you want someone to walk you through the full setup, not just throw jargon at you
- you’re not looking for an agency, but you also don’t want to figure this out alone
- you want your first ad live, and you want it done properly
You do not need to become a Facebook ads expert. You just need help getting your first one live.
That’s what this bootcamp is for.
Stop overthinking Facebook ads & start building your email list.
START NOW